Hi, I'm James.

For 20 years I've found the story and directed the people who tell it. C-suite execs on a keynote stage, customers and employees on camera, and the creative teams in between that make a brand feel like itself.


I write it, I direct it, and when it's live I'm in the chair calling the show. 17 countries so far, same haircut.


Thanks for stopping by. Reels below :)

Photo of James

Brand Moments, Keynotes & Live Events

When a big brand moment has ten stakeholders and no story, someone has to own it end to end. That’s the chair I sit in. I shape the narrative with CEOs, product, and content teams, direct the content, and make sure the whole thing feels like one idea, whether it lands on a stage, a screen, or somewhere in between.

Customer Stories & Brand Films

Your customers are usually more interesting than your ads. I find the real person in there and make character-driven films that give a brand something aspirational to say to other customers, not just another ad with KPIs.

Saint-Gobain

How does one of France’s oldest companies stay relevant after 360 years? Executive Producer on a customer story for Celonis.

Campari

There’s a lot of technology behind some of the world’s best-known drinks. Executive Producer on a customer story for Celonis.

The Silent Risk

A real patient confronts a condition with no symptoms until it is too late. A health-awareness film.

Microsoft Build

A film built with customers and engineers, helping them tell their story in their own words. Filmed at Microsoft Build.

Your turn. Say hi!

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